Home Staging, House Fluffing, House Primping. There are many titles but one
purpose. Unlike interior designers, home stagers do not decorate your house to add to
your personal comfort. Home staging is all about re-designing to sell quickly and for
top dollar by giving your home exclusivity amongst other comparable properties for
sale in your area. Home Stagers shift the emphasis from dwelling to selling. The goal is
to de-personalise your house whilst enhancing its homely appeal to others, so that
potential buyers feel such an affinity with the space that they can picture themselves
living in it. Simple you may say. But as well as factoring in the time to plan and
execute any changes, it is often difficult for a home seller to be objective about their
personal decorating tastes. In fact it may not even occur to them that their style might
discourage buyers, may indeed negate a sale. Taste after all isn’t universal. Buyers in
turn are often unable to see the potential of a room if it is too cluttered or decorated
too dramatically. A professional home stager will research the house’s location and re-
organise the house to attract as many potential buyers as possible. Employing
strategies such as rearranging, removing or adding furniture, changing the colour
scheme or simply de-cluttering, stagers aim to present your home to its best
advantage. Visual changes can positively transform a house and have been shown to
boost its selling price significantly.
Staging your home to sell can put you at the forefront of the competition. Tastefully
and immaculately arranged rooms give the impression of a well maintained and
cared for home. But staging also enables potential buyers to feel an emotional
connection with the home, thereby seeing it as theirs. This ‘feel good’ factor is a key
motivator when buyers purchase. For although people usually plan to buy their homes
with specific must have facilities in mind, a state of the art kitchen or every bedroom
en-suite for example, the reality is that houses are usually bought because the new
owners felt an emotional connection to it - they fell in love. They felt at home.
So remember if you are planning to sell but are searching for ideas, or maybe have
too many ideas, or simply no time to present your home to its very best you could do
worse than take a few moments to research this expanding service and find a stager to
help you sell.
"...We take the emphasis from dwell to sell..."
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